wmlumpkin

7 practical tips for photographing the city

By Kav Dadfar
Cities are excellent places for any photographer. Whether you like to shoot street scenes, landscapes, portraits or architecture - the urban environment offers a wealth of opportunities
By following some simple steps when planning your shoots and when you're out in the field, you'll be able to get the most out of any city that you're photographing.
New York City

Plan a shot list


The key to any successful photoshoot is research and planning. This is even more important when photographing a city.

There are many photo opportunities to be found – and to ensure that you maximise your time, you need to have a shoot plan, or otherwise known as a shot list.

A shot list is simply a list of what you want to try to cover on any given shoot. This might be a simple bullet point list places. or something more detailed like the exact location and time of the day you want to be there.

I print out maps and mark potential spots. I also include the time it will take me to get to places.

The basis of a good shot list is research and planning. I can honestly say that I spend more time researching and planning a city shoot than actually taking images.

Here’s how I go about researching my city shoots:

Define the purpose of the shoot – cities are big places and trying to photograph everything might be impractical. So, try to define precisely what you want to achieve.

Begin your research – once you have an idea of what you are going to be shooting, take time to research it. Begin by searching on the internet and make a note of any exciting locations. Look through social media for example photos of the places you are hoping to shoot. Browse Google Maps for points of interest.

Write a shot list – once you’ve gathered information, you can start to plan your shoot. The level of detail you want to go into will come down to you. I try to plan shoots on a spreadsheet almost to the hour – so that I know where I need to be. I factor in travel times between locations and even make contingency plans in case of bad weather. All of this helps me maximise my time and efficiency when on location.

I use a simple spreadsheet like this to plan out my city shoots.

2 Take your time

One of the biggest mistakes anyone can make when planning their shoots is trying to cram in too much… Trying to photograph everything will probably mean not photographing anything well.

Try to give yourself more time than you think you will need. Not only will this allow you to find unique angles and views, but it will also mean you can go back if the conditions aren’t right first time round.

Motion blur from traffic passing through the arches of Tower Bridge, over the River Thames, London. Image by Tom Wilkinson.

3 Always be ready

The great thing about photographing cities is that for all your planning, there will also always be spontaneous photo opportunities – so you need to be ready for them.

When on location, make sure your camera is out of your bag, it’s turned on with the lens cap off. The last thing you want when a great photo opportunity is in front of you, is to be scrambling around trying to find your camera.

Man crossing the street during the rain. Toronto, ON, Canada. Image by Sven Hartmann.

A good habit to get into is to continuously change your exposure settings every time you move to a different location.

For example, suppose you’re walking in a narrow, dark alleyway. In that case, you will likely need to raise your ISO so that your’e allowing more light to reach the camera. But when you’re in a main street and in bright sunshine, change your settings again by reducing your ISO.

This constant tweaking will ensure that your settings are approximate to what you want them to be when you need to take a photo.

Walking through subway with an umbrella. Image by Mark Harrop.

Get up early

If you want to shoot without the crowds, get up early in the morning.

Not only can you take advantage of the early morning golden hour light, but you’ll often find you have the place to yourself.

Crowds at Alhambra viewpoint, Granada in the afternoon.
The same spot just after sunrise. Images by Kav Dadfar.

Safety:

If you’re venturing out when there’s going to be less people around, be aware of your surroundings. If you’re not familiar with the area you’re photographing, try to go with someone else, or even ask a taxi to wait for you while you take photos.

Dawn at the Sheikh Zayed Grand Mosque, Abu Dhabi. Image by Kav Dadfar

5 Look for rivers and bridges


One of the most striking photos of any city is often its skyline.

The best places for cityscapes are often riversides or bridges as you’ll get a natural clearance to see the city.

It also means that you’ll have a spot where you can easily photograph the skyline at sunrise and sunset (using a tripod) to get those dramatic skies and soft light.

Picture taken at sunrise from the Millennium Bridge, London looking towards The Shard, with Tower Bridge is in the distance. Image from Colin Lines.

Google Street View is a great tool for finding good locations for these cityscape shots. For most of the famous cities around the world, you can pretty much find the exact spot that you need to be at using Street View.

But another good place to capture cityscapes is often from rooftop bars. Every city will have some restaurants, bars or even viewing platforms that offer great views.

The downside of these is that often they are not open at the ideal times for photography or there are entrance fees. Some also won’t allow tripods which makes it difficult to capture photos in low light conditions.

Tip:Look for hotel rooms that have a good view of the city. You can even ask when booking a room or checking-in if they can give you a city view room. I have lost count of the number of times that I have managed to take amazing cityscape shots from my hotel room.

Photographing the Bangkok skyline from a hotel balcony. Image by Kav Dadfar.

6 Head to markets

Markets are one of the best places to photograph in cities. They are a hub of activity, and if it’s a city you’re visiting – you will often be able to get a glimpse of everyday life.

From portraits of the market vendors to the moments of interaction, or the colourful variety of food and products on sale, they offer a range of opportunities for interesting and engaging shots. I always ensure I add markets to my shot list in any city.

The Rialto market in Venice. Image by Kav Dadfar.

7 Look for the details

Think of any city in the world and the first image that comes to mind is often the landmarks, but some of the most interesting shots can be found in overlooked details.

It could be architectural patterns, graffiti or even an interesting doorway. These details will help give your portfolio variety and also offer a different view of a well-photographed place.

Image by Kav Dadfar
Doorways in Pisa, Italy. Image by Francesco Del Santo.
Rooftops of Kavala, Greece. Image from Anna Sowinska.

Whether it’s a city you’re visiting, or the city that you live in – with these tips, some careful planning and some imagination – you’ll be getting those incredible cityscape shots in no time!


Kav Dadfar

Kav is a full-time photographer and author of 400+ articles. He is also a judge on the Wanderlust Magazine Photography of the Year competition and leads small group photo tours around the world.

TOP 15 SITES TO SELL YOUR PHOTOS ONLINE

SEPTEMBER 20, 2014 curated article by: Elle-Rose,

I take a lot of travel photos (it comes naturally, being a travel blogger!) and I’m always thinking of ways that those photos can make me money. I love the photos I’ve taken, so surely other people would too?

Here I’ve put together a big list of websites where you can sell your travel photos online, some are big companies you’ll have heard of – others are smaller companies – that might make a better choice if you’re taking this on as a side project for extra ‘pocket-money’. Either way – these are all great places to sell your photos online – so get reading!

Shop UltraWebHosting.com Now!

iStock Photo

Sell your images through iStock Photo and you’ll earn a royalty rate of 15% for each download. There is also an option to become an exclusive contributor and earn up to 45% instead, which is pretty impressive. These website has a good community feel to it – there are lots of forums and group discussion, which really helps when you’re trying to figure out which of your photos will sell online better than others.

Art Storefronts

Learn how to sell photos online as fine art, and get your own eCommerce website with must-have features to increase your art sales.  This is a robust website platform for professional photographers focused on selling their images as art prints.  They provide first-class educational resources, and a step-by-step Success Plan to ensure that you follow best-practices.  You can print and fulfill your own orders, choose your own lab, or use one of their labs for automated print fulfillment (“print on demand”).  There is also a members-only forum where all customers share ideas, sales strategies, and receive guidance from industry experts.

TourPhotos.com 

If you work in travel, and want to make extra money from your photos – TourPhotos is a professional photography platform dedicated to tourism and activity companies. It will help you manage and deliver your tour photos (the photographs from your activities, excursions and attractions) to your customers. You will be able to choose whether to sell or make your photos available for free (SELL plan or GIVE plan). TourPhotos charges between 19% and 25% commission on your sales with zero fixed fees (if you decide to sell photos) or a 19$/49$ (pro/business) monthly fee if you decide to share your photos for free.
With its endless features and tools, TourPhotos guarantees you, your photographers and your final customers an extremely user-friendly, customisable and professional experience.

SmugMug

This website is a lot like an online gallery or portfolio – with the added benefit of being able to sell your photos online via the tool too. It’s great as it has two purposes. The first (of course) to sell your photos, the second – to make them look awesome. And you’re more likely to sell more photos online, the more professional and awesome you’ve got them displayed.  You can set your own pricing and you get to keep 85% of the markup – but that’s not all, as well as selling digital downloads, you have the option of selling prints and greetings cards too, which is good for those of us who want more selling options.

Unlimited Photo Storage

Alamy

On Alamy photographers earn a whopping 60% royalty fee on any images they sell, so it’s easy to see why this website is such a popular choice when it comes to selling photos online. It’s one of the world’s largest stock photo libraries – so you’l have a fair bit of competition,  but maybe that’s a good thing and will help you step up your game!

Stockxpert

This is one of the smaller websites on the list, but still offers a great reach for beginners – so would make a fantastic option for anyone wanting to dip their toe into the world of selling photos online. The royalty isn’t too bad either – you’ll get 50% of the price of each photos you sell.

Dreamstime

Dreamstime is a microstock agency, and one of the best there is. Aside from being easy to use, it is well thought of and reputable too – which is just as important when making the decision of where to sell your photos online. Before you start selling, you’ll need to get your images approved by their editors (which can be a long process) but once you’ve been approved and you’ve got the hang of it, a rate of 25-50% royalty is yours for the taking.

Travel Accessories

PhotoShelter

This is perhaps one of the more well known options on this list, and if you like the idea of selling your work (but at the same time want to retain complete control and pocket more of the profit – who doesn’t want those things?) you could consider setting up a professional photography website with built-in ecommerce from PhotoShelter. The PhotoShelter system is modern, and will make your images look beautiful.

Crestock

To start selling with Crestock, simply sign up to their website, follow through the easy registration process… and you’re good to go! They’ll give you 30% royalty, so once the images have been approved by staff you may be able to start selling images within the week!

Fotolia

I like Fotolia for its convenience, fair royalties and expansive market reach. Sign up and present your work to more than four million image buyers around the world, around the clock and you’ll notice your images start selling quickly and seamlessly. Each time one of your photos sell, you earn a royalty of between 20% and 63% of your sale, which is immediately added to your Fotolia account – which takes away any money hassles.

Shutterstock

Shutterstock is a highly ranking website which means it likely gets a lot of online traffic – perfect for making sure you sell your photos! Shutterstock also have an approval process in place – and you’ll have to submit ten initial images for approval before you can proceed with any others. But no fear! There are many online forums on their website where you can pick up hints and tips for getting this right first time. With Shutterstock you’ll earn between $0.25 and $28 each time an image of yours sells, depending on the licence.

123RF

With this site, their royalty structure is based on your contributor level, which is quite unique. It basically means, the more images you upload, the more you can earn – good news for anyone who plans to commit to this full-time. The amount you receive could rise from 30% up to 60% if you are particularly active on the site – so get started quickly and build up your reputation.

Can Stock Photo

Can Stock Photo offers photographers a 50% royalty fee which is great if you’re just starting out. Once you’re a member it’s easy to submit images and you can get going almost immediately.

Zenfolio

Zenfolio allows you to create a portfolio site of your work, a little like Smug Mug mentioned above. You can upload photos, create galleries, password protect galleries, and make your photos available for purchase – a great option for wedding and event photographers where you might make several sales off the back of one event. There is a 14-day free trial available if you want to give it a spin first.

Red Bubble

This is a more quirky one, but I wanted to include it! If your images are more VSCO and Instagram friendly – than studio lighting and fake smiles, you may find the audience on Red Bubble more interested in what you have to sell. They don’t just sell images, it’s all about the products too – so you could sell canvases with your images on, for example.

Snap Market

This is a bargain stock photo website, so the amount you’ll make will be less per image – but if people buy in bulk, it may end up equalising anyway. With a less strict submission process that other big names on this list, it may be a good option for anyone wanting to test the water.

My Banner

10 expert tips for improving your street photography

ByKav Dadfar

Street photography is one of the most popular genres for image-makers. But getting those striking photos isn’t always easy. These top tips will help you get the best results

Street photography is a genre that many will experiment with at some point in their photography journey, even if it’s not their principal subject of interest. It’s easily accessible for photographers of all levels, and provides ample opportunity to practice a wide range of photography skills and techniques. Great street photography has the power to evoke a range of emotions with the viewer, turn the environment around us into something extraordinary, and provide an unseen and intimate glimpse into the everyday life of others.

Saying this, capturing great photos within this genre takes time, patience, and above all, practice. So, to help you elevate your street photography–here are our top tips:

Travel light

One of the biggest advantages of street photography versus other photographic genres is that you do not need a lot of equipment for it. This is handy as you will be spending a considerable amount of time walking around looking for interesting scenes to capture. And you will generally be shooting handheld so those cumbersome tripods can stay at home, as can the bulk of your camera gear. 

Just pack your camera, mirrorless, smartphones and compact cameras are great for street photography as they are lighter and smaller than DSLRs (read more about different types of cameras here). Also consider a zoom lens – something like a 24-70mm or 24mm-105mm lens will be more than sufficient.

The only other accessory, besides a spare battery and memory cards, that might be useful would be a small LED light. This will help in low light scenarios by allowing you to illuminate your subject a little – instead of having to raise your ISO too high, which may impact the overall quality of your image. Read more about ISO here.

When it comes to street photography it is best to travel light. Compact cameras, mirrorless cameras and smartphones are ideal, as they are easy to carry around, more discreet, and much less cumbersome compared to larger cameras. Image by Grgrgrz

Get close and get over your inhibitions

Often street photography will involve people being in your composition, and to capture an intimate moment, it might mean taking a photo without the subject noticing. At other times your subject needs to be looking at the camera to help build that engagement in the photo. Either way, you will need to be close to your subject to get the best shot.

One of the most common issues encountered when practising street photography is shyness in approaching strangers to photograph, which might result in trying to take a photo from a distance with a telephoto lens, which won’t yield good results. If this sounds like you, the shyness will be a big hurdle that you need to overcome if you want to get better at street photography.

So how do you overcome your shyness? A task that I often set for my workshop attendees who suffer from this is to capture at least 3 head and shoulder portraits of strangers every day. This means they have to ask people which, when done enough, helps overcome that shyness. And in turn, you’ll find your street photography will become much more engaging.

You may need to get out of your comfort zone to get close to your subjects. But once you do, you’ll get much more intimate shots. Like this beautiful image of a mother and baby from Manila, Philippines captured by Edwin Tuyay

Learn to shoot from the hip

This is a useful technique for every street photographer to master – but especially for those who struggle with shyness. It involves just pointing the camera and shooting from lower down without looking at the LCD or through the viewfinder. The benefits of this technique are that your shots can feel more spontaneous and of course, people will be far less aware that they are being photographed.

But as you might imagine, without composing your shot properly through the viewfinder or LCD screen, the results will be very hit and miss. Sometimes you will capture a great photo, but you must accept that most of the time your shots will not work. Like anything, the more you practice the better you will become at using this technique.

Move your camera to your hip to get more discreet shots. With this technique you can get some great results–but it takes some practice. Without the assistance of the viewfinder or LCD to guide you, you’ll be relying on an element of luck to get the perfect shot. Image from Sven Hartmann

Make sure you’re ready

Good street photography will involve capturing fleeting or spontaneous moments. So, you need to be ready to shoot at any moment. That means your camera needs to be out of your bag, turned on with the lens cap off. You should also get into the habit of tweaking your exposure settings regularly based on the environment around you.

There are no universal settings for street photography as every scenario is different. But as a rule, I would recommend shooting in burst mode (when you hold down the shutter button on your camera to take multiple shots in rapid succession) as it’s extremely difficult to nail the perfect moment with one shot. Using burst mode, you can select the best frame later when you are editing your shots.

The other setting that you will find useful in most street photography scenarios is “continuous focus”. When enabled, if the shutter button is held down half-way the camera will continue to focus on the subject. This is vital when photographing a moving subject – as the point of focus will change every millisecond to stay on the subject.

With street photography it’s important to be ready to capture a moment in an instant. So make sure you have your camera out of your bag, turned on, and with the lens cap off. That way you’ll be ready when that serendipitous moment comes about–like with this stunning shot by Liviu Ratiu

Wait for the right moment

I refer to this technique as ‘setting a photography trap’. It simply requires you to find an interesting setting or location and wait for the perfect moment to take a photo. You could be waiting just a few minutes, sometimes a bit longer, and in extreme cases – hours!

See the visual examples below, the key is to try to pre-visualise the shot in your head, get your settings correct and wait for the perfect moment.


This shot wouldn’t have the same impact without the person in it – waiting for that moment with the shopkeeper is what has made this image by Niney Azman so striking
Places with street art can provide a great opportunity for photography. Photo by Michael Townsend
Choose a location and be patient–waiting will bring about the best moment for the shot. Image by Klaus Balszno

Look beyond eye-level shots

Every photographer is guilty of taking too many shots at eye level. You will be amazed how different your photos will look by simply raising your camera above your head or lowering it to the ground. Even just kneeling will give your shot a completely different perspective.

A lot of cameras these days come with a tiltable LCD screen that makes it incredibly easy and a lot more convenient to shoot at different angles. A good habit to get into is to take a variety of shots low to the ground, eye-level and above your head when you’re out with your camera. This will give you a nice range of images from different perspectives.

The lower angle for this shot adds an interesting dynamic to the scene. Image by David Young
It may be subtle, but moving the camera to above eye level (even just a little) can give your photos more unusual perspective. Image by Andrei Bortnikau
Lower your camera to the ground to find atypical angles for your subject. Image by Jean-Baptise Poupart

Simplify your composition

It is easy to fall into the trap of trying to include too much in your composition. In street photography, it is even more important to have a clear and defined story. This does not necessarily mean that you should have only one focal point in the shot. But rather to be aware of other elements in your composition that might be distracting to the viewer.

For example, if the main point of interest is in the centre of your shot, avoid distracting elements around the edges of the frame. Or if you are photographing a busy scene, make sure you have a clear point of focus for the viewer so that their eyes are not darting around the image.

The shallow depth of field in this shot by Gagan Sadana helps the main subject stand out against the busy background
Don’t be afraid to go minimalist with your shots–they can make a much bigger impact with the viewer. Image by Grgrgrz

Incorporate the urban environment

Photo opportunities for a street photographer are endless. There are just so many different variables that you can combine to make your photos unique. One of the biggest elements is the environment around you. Any built-up area will have interesting textures and features that can bring a photo to life.

Some of the best street photos are those that incorporate the built environment into the main story of the image. So be on the lookout for interesting scenes where you can combine the main subject of the photo with the surrounding environment.

The metal fence in this shot actually adds to overall composition of the photo. And the soft focus helps it not be distracting to the viewer–image by Ollie Kerr
The use of leading lines, created by the subway entrance, helps draw the viewer to the subject of the image. Image by Sven Hartmann
This image from San Sebastian by Rosie Andrews incorporates bold colours, lines and shapes in the environment around the subject which helps amplify the scene

Look for interesting light and contrasts

It is not just your subject and story that can elevate your street photos, but also the light and contrasts present in any scene. Street photography will naturally mean you’re taking photos in built up areas. This will present challenges in being able to control harsh light in bright and dark areas. But often you can use these contrasts to your advantage by making them part of your composition.

Like the examples below, if you are faced with a harsh backlit scenario, then look to capture silhouettes. If there is strong light and shadow across your scene, see if you can use it as a frame for your shot, or as leading lines to guide the viewer into other parts of the image. Strong contrasts also look great when converted to black and white

Conditions for silhouettes are a gift for street photographers and can create beautiful settings, as seen with this stunning shot from New York City by Dan Martland
Use strong shadows and contrasts to guide the viewer through your image. Here is a creative example by George Natsioulis

10 There’s no such thing as bad weather

One of the best things about street photography is that you are not restricted by changing weather and light conditions as you may be with landscape photography. In some ways, what could be considered ‘bad conditions’ is perfect for street photography. For example, overcast and rainy conditions are often the bugbear of landscape and nature photographers. But with street photography, these can be great conditions.

Muted light makes it much easier to manage your exposure, and the city streets after rainfall present tons of opportunities to capture reflections or interesting shots through rain-soaked windows (see the examples below). Even in harsh sunshine, you can utilise the shadows I talked about above to add an interesting element to your compositions.

 Bad weather is great for street photography – when it rains puddles and reflections provide an excellent opportunity to add an additional dimension to your shots. As seen with this stunning shot from London by Jackal Photography
Bad weather can add atmosphere to your shots, as demonstrated with this striking shot from Manchester, UK by Maria Panagiotidi

Next steps


Street photography is a great genre of photography to be involved in. Not only will you learn a lot of skills that will help you in whatever type of photography you specialise in, but you will also end up with some amazingly unique photos. By following these 10 tips above, you will find your images become much more striking, not just with street shots, but across many other photographic subjects too.


Kav Dadfar

Kav is a full-time photographer and author of 400+ articles. He is also a judge on the Wanderlust Magazine Photography of the Year competition and leads small group photo tours around the world.

5 marketing ideas for your photography business

ByKav Dadfar

Like any other business, your photography business requires good marketing and a strategy to help increase its revenue. Here are five simple ideas you can try out…

One of the most important lessons I learned early in my photography career was that to be a commercially-successful photographer, you cannot just be a good photographer. You need to view your photography as a business.

That means being proactive in promoting your work and marketing yourself to potential clients, which is even more critical these days when there is so much competition out there. To help your business grow, you need to start thinking like both a photographer and a marketing manager. These five ideas will help you get into that frame of mind.

BELLA+CANVAS

1 Write a marketing plan

All photographers are guilty of the ‘scattergun’ marketing approach. This means the type of marketing strategy that involves the odd social media post, Google ad or a sporadic email to a client. Not many photographers take the time to think and plan their marketing strategy. But planning one presents a real opportunity.

Start by thinking about your photography business overall. Write down what you are hoping to achieve short term and long term. For example, ask yourself, are there any particular customers who you would like approach? Or do you want to start selling photography-related products like calendars and prints? Once you have an idea about your business goals, you can begin devising a marketing plan.

Create a marketing strategy for your photography business and set a range of goals on what you want to achieve in the short-term and long-term.

Think of all the different marketing avenues that you can follow, such as social media, email and networking, and create a strategy for each one. It is not enough to think, “I’ll post a photo on Instagram”. You need to know why you are doing it and what you will be doing. For example, you might choose to use Instagram to showcase photos you want to sell as prints, whereas in an email to your client list, you might like to talk about a shoot you have recently finished.

The important thing is to treat each marketing channel separately and create a bespoke plan for each one that ties into your overall strategy.

My Instagram profile showcases a curated selection of my images and highlights some of the clients I work with.

Top tip:

For a deeper dive into channel-specific social media marketing, check out the dedicated guides found on your Picfair Dashboard here.

photography.com


One of the best ways to market your business is to continually keep your contacts and clients informed with news and updates about you and your work. For example, when you finish a new shoot, you could create an album on Picfair with your best images and send an email to your contacts and customers to tell them about it. A proactive approach like this could mean you end up with more sales than you were expecting!

Emails don’t need to be regular. You should make sure everything you send out adds value to your photography business. Make a list of ideas, upcoming shoots, or anything else that is relevant. Then make a note in your diary and who you want to email so that you are ready when the time comes to get in touch.

Popular holidays such as Halloween and Christmas are also a great reason to get in touch with your customers and showcase your themed images.

Send your customers themed holiday emails that showcase your work. Image buyers regularly purchase holiday-themed images. And a friendly email is an ideal way to remind your customers about your photography.

You may also find that emails tailored to particular clients or potential customers will be more successful than blanket emails and better appreciated by the recipient. This is another reason why it is essential to make a proper plan of who you are emailing and why.

Create a calendar for your emails so you can plan well in advance and make sure what you’re going to send out adds value each time.

Create a calendar for your emails so you can plan well in advance and make sure what you’re going to send out adds value.

Don’t neglect print marketing


If you are old enough, you may remember how great it felt when you received a postcard from a relative from their vacation. In today’s digital world, we have somewhat lost the practice of sending out physical correspondence. But you should not underestimate the power of sending out something related to your photography business in print. It will stand out much more than an email and help the recipient keep you in mind every time they see it.

Start by getting some quality, professional-looking business cards printed. Business cards will always be handy to have on you to give people that you meet. And if you’re on a shoot where you could encounter potential customers, like at an event, you’ll have something you can give them.

I often send my best clients and customers something in print, like a set of postcards, desk calendars, or even a small print of one of my photos. I almost always receive an email back with a thank you for the item. Just make sure you enclose your business card with what you’re sending out too!

You can also go further and create something even more significant in print! Here’s a personal magazine of my photography that I’ve made to send to my clients and potential customers.

GotPrint Brochure Banner Ad

Keep your contact information up to date


I often write travel articles for some of the UK’s biggest brands, and recently I was working on a project where I needed travel writers. It was astonishing how difficult it was to find contact information for some people, so I gave up. Those writers missed out on the project I was working on simply because I couldn’t find contact information for them.

Keeping your contact information up to date is one of the quickest and easiest marketing fixes you can make. The best way to do this is to set yourself a reminder once a month, along with a checklist of places to review your contact information.

Keep a list of the places you have your contact information, and keep this up to date. Some of the places where you may keep your contact information may include your Picfair Store, external blog or website, social media profiles, email signatures and any organisations or trade bodies where you are a member.

Save $20-$100 On Select Sony Camera Lenses.


As well as your necessary contact details, you may also want to update other relevant information related to your photography business. For example, you may have just won a photography competition, or learned a new type of skill (like aerial photography) or even moved location. Make sure your information tells people about it. Otherwise, you could potentially be missing out on work.

Man playing with drone on the open field

If you’ve recently up-skilled or added a new type of photography to your offering – make sure you add this to your contact information. Image by Gabriel Codarcea.

Engage with other photographers


One of the downsides of photography is that it can be a lonely profession or hobby, which was the case even before the pandemic. However, it’s essential to know that there are plenty of opportunities for those who want to connect with other photographers. Often in associations, camera clubs or even community groups based on the photography subjects you enjoy.

You may think, “How will that help my photography business?”. The answer is that you never know when someone might recommend you for work or know someone who requires your services. Expanding your photographer network will help you get your name out there and lead you to new customers.

At the very least, you should join some private groups on social media (like Facebook groups). These groups also allow you to interact and share ideas with likeminded individuals. Who might inspire you or give you some ideas on how you can improve your images.


Engaging with like-minded photographers will help you expand your network and could lead you to potential new opportunities. Image by Dan Martland.

Next steps


If you want to make your photography business more profitable, then a well-planned and executed marketing strategy is necessary.

Remember, marketing your photography business is no different from any other business. And the sooner you get to work on your strategy, the sooner you’ll start seeing the benefits.

Kav Dadfar

Kav is a full-time photographer and author of 400+ articles. He is also a judge on the Wanderlust Magazine Photography of the Year competition and leads small group photo tours around the world

My Banner

How to Become a Travel Photographer – the Blueprint

BY VIKTOR ELIZAROV

If you want to learn how to become a travel photographer, you in the right place.

It was a beautiful day in Montreal. I was on a regular afternoon jog listening to a popular photography podcast. The topic of the episode was travel photography. The guests of the show were two professional photographers with the years of experience.

At the end of the podcast during the listeners’ question and answer session, the first question immediately grabbed my attention. Why? Because I’ve been asked the same, or nearly identical, question many times before.

So what’s the question?

“I want to start traveling more specifically for photography, but I do not know where to start. Do you have any idea where I should go or how to plan my trip? Should I edit photos while I am there or should I wait until I return home? What cameras, lenses and other equipment do I take? Help! I am suffering from analysis paralysis“.
Ok, so perhaps the question has multiple parts but it still rang true to my experience. I was curious to hear the answers because I knew it was a loaded question and definitely not an easy one.

GotPrint Flyer Banner Ad

The photographers’ answers surprised me.

Here are some of them:

“South Asia is a good place to go.”“Do not go to Bangkok.”“If you do not know, choose a place randomly.”“Europe, maybe.”
Instead of addressing the complex subject of travel photography, the photographers only concentrated on a single aspect: the location. Their answers disappointed me because I do not consider the location to be an essential part of travel photography. You do not need to travel to a remote and exotic destination to enjoy travel photography.

A simple 4-step process on how to become a travel photographer

I decided to put together a blueprint or guide to help people who want to get involved in travel photography but do not know where to start. I used a similar approach when I first started and it has proven successful over the years.

First and foremost, please do not start your travel photography journey with a trip to South Asia. It will be a waste of time and money, not to mention it will be full of disappointments.

Start smaller and grow from there.

Northern California. Morro Bay.


Step 1: Testing Ground

Find a local park in your neighborhood, preferably within walking distance or a short drive. Make this your testing ground for your equipment and photography routines.

Any urban park has all the essential elements of travel photography: landscapes, cityscapes, people, etc….

Plan your visits during different times of the day. Learn how to deal with the harsh midday light, overcast, rain, sunsets and sunrises. In doing so, you will figure out what minimum equipment you need to cover different scenarios of travel photography.

For example, I realized pretty early that a minimalistic approach to photography suits me the best and all I need is a camera with a walk around lens. For years, I used a combination of a Canon 60D + Sigma 17-70mm and now I have a similar setup of a Sony a6000 + Sony 16-70mm.

$1 off for [CZ stock] Haylou Solar LS05 1.28 inch TFT Touch Screen Smartwatch IP68 Waterproof with Heart Rate Monitor Global Version From Xiaomi Youpin – Black with code 4IYLIAHI

I am lucky enough to have a beautiful park in only short walking distance from where I live. Even now, when I have a new piece of equipment, I always test it there. When I switched from a Canon to a Sony, it was a steep learning curve and the local park was the ideal place for learning and testing my new equipment.

Now that it is winter, I ordered new photo gloves and, when I receive them, I will go to the park for a few hours to see if I like them or not.

Park Rene Levesque in Montreal is my testing ground


Step 2: Mini Simulation

The next step is to go on a day-long trip at a location within a 1-2-hour driving range. In my case, I know all the national and provincial parks around Montreal and most of them make perfect destinations for short photo trips.

This trip will take you away from the comfort of your home for the entire day and will allow you to start micro planning and testing your skills.

Make sure you plan in advance what spot to visit at sunset or sunrise. It is not always easy to do both during a short trip, so choose only one and make sure you visit the best spot. Use Google search, Google maps, and 500px to pinpoint the perfect location for your sunrise or sunset shoot.

Also, you have to decide how many camera batteries to bring with you, if you need spare memory cards, and so on. If your trip involves challenging hiking, it also might be a good idea to leave the tripod at home.

These trips are designed for photographers to make mistakes and to learn from them. With every new trip, you will learn more about planning, your equipment, and your habits.

When you comfortable with the short trips, it is time to graduate to multi-day trips.

Mont-Saint-Bruno national park is only 30km from Montreal


Step 3: Multi-Day Driving Trips

This is how real travel photography started for me.

Montreal is located within a 5-7 hour driving distance from New York, Boston and Toronto with Niagara Falls. My trips dedicated exclusively to photography started with 2-3 day driving trips to those destinations.

Multi-days trips require much more planning where you should always do your research first and then plan all your sunrises, sunsets and everything in between.

Technology Used by Successwful Businesses

Another new challenge you have to face on these trips is to figure out how to deal with editing and backups.

I am not giving you a specific scenario to follow because, based on my experience, travel routines are always changing and evolving.

For example, in the beginning, I always did some basic edits of my new photos by the end of every day of the trip. Now, I only concentrate on my shooting and I start the editing process when I am back at home. But, I always have the option to edit photos simply by connecting my tablet to camera using Wi-Fi, grabbing a few photos, editing them with Snapseed and posting them to social media.

At the same time, my backup routine has not changed a lot. By the end of the day, I backup all new photos to two external hard drives and always make sure to keep them in two separate places. I have one with me at all times in my bag and the second I keep in the safe in the hotel or in the trunk of my car.

Also, I do not rush to format my memory cards. I keep photos on the cards until I run out of space on all four of them and only then do I start formatting.

The beauty of driving trips is that you do not have to be too selective about the equipment you bring with you. You can load your trunk with everything you own and later figure out what pieces are essential for your style of photography.

New York. Taken from Staten Island Ferry.

Step 4: Hacking Family Vacation

The next step is to hack your family vacation.

You have to be careful with this one so as to ensure you do not agitate your loved ones or ruin the vacation for them.

A family trip can serve as the perfect opportunity for testing your air travel routines. It requires additional research to figure out carry on allowances on every leg of your trip and to decide what equipment to bring.

After I brought all my equipment on one of my first family trips to Cuba and hardly used any of it, I started to pack differently by bringing only the necessities along. Also, after I switched from DSLR to Mirrorless, I can pack everything (almost everything) in my carry on without worrying about lost luggage.

GeekBuying.com

So how do you start planning?

Begin by planning your vacation as you normally would and concentrate on family activities first. When these are done and everybody is happy, you can enhance your trip with photography adventures.

During the vacation, the only time when you can be 100% dedicated to your photography is when everybody is sleeping. On each day of vacation you will have a few hours between sunrise and breakfast to concentrate on your photography. And, not only will your family be in bed at 5 am, about 99.9% of tourists will be in their beds as well. In fact, you would be surprised how beautiful Venice looks at sunrise – it is completely different and calm without the chaos of crowds.

Cuba. Sunrise at Cayo Coco beach.


Last year, my wife and I went to Niagara Falls in the middle of summer on a weekend getaway. It was so crowded during the day that I had no chance of using a tripod. It was even difficult to take any pictures without having people in the frame. But, when I went to the Falls the next morning just before sunrise, I had the entire place to myself. The only person I met there was another photographer who had the same idea.

The goal of successfully combining a family vacation with photography and to be able to enjoy them both is to plan every single sunrise in advance. The rest of the days will be dedicated to family activities and are much more difficult to plan. You can enjoy your family while trying to be as opportunistic as possible with your photography.

After you have completed dozens of one-day local trips, half a dozen of short driving trips and at least a couple of family vacations, you will be ready to go on extensive trips dedicated exclusively to photography. You will acquire the necessary skills and establish personal routines that will help you be comfortable, confident and safe during your travels.

Check what is in my camera bag

Conclusion

Learning any new complex process requires breaking it down into smaller digestible chunks that you can then start to tackle one at a time. Travel photography is no different. You cannot learn everything in one shot. By starting small, you will gradually accumulate knowledge, experience and establish your unique routines.

I hope my simple blueprint will help you fulfill your dream of becoming a travel photographer and accelerate the learning process.

By Viktor Elizarov

I am a travel photographer and educator from Montreal, Canada, and a founder of PhotoTraces. I travel around the world and share my experiences here. Feel free to check my Travel Portfolio and download Free Lightroom Presets.

Photography And Color

In the midst of this Travel Shut Down, I have been devoting my time to learning as much as possible about photography. My love of photography crosses a multiplicity of genre.

Whatever the genre, as a photographer we must address the big three; Light, Color, and Composition. For whatever reason my study of color has been limited.

While I am stuck at home I intend to increase my knowledge of this most important subject. The blog below from 500px Blog is my starting point. Check it out!

500PX BLOG
Color theory for photographers: An introduction to the color wheel

In 1907, Auguste and Louis Lumière presented autochrome—a revolutionary method for reproducing color in photographs. The world was stunned and enraptured. “Soon the world will be color-mad,” photographer Alfred Stieglitz wrote that July from Munich. “And Lumière will be responsible.”

We’ve come a long way in the last century, and we no longer need potato starch—the crucial ingredient in the autochrome process—to render color. But the power of color hasn’t faded over time; all these decades later, the world is still color-mad.

While you can find color theory in any painting classroom, it remains a somewhat overlooked field in the world of photography, so we’re devoting a three-part series of articles to examine colors and the relationships between them. This is just part one–an introduction to the color wheel–so keep an eye out for the rest in the coming months.

The Color Wheel

A color wheel is just a convenient way of visualizing the relationships between colors. The most common wheel used by painters is based on RYB color system–where red, yellow, and blue are the primary colors. Mix those colors, and you end up with secondary colors orange, green, and violet. Combining those results in one of six tertiary colors: red-orange, yellow-orange, yellow-green, blue-green, blue-violet, or red-violet.

Sometimes, however, photographers might use the RGB system–in which case, red, green, and blue are the primaries. Mixing these colors will create secondary colors yellow, cyan, and magenta. The RGB system also has six tertiary colors: orange, chartreuse green, spring green, azure, violet, or rose.

In this brief introduction, we’ll look at six easy ways photographers can use the color wheel and simple “color schemes” to strengthen their compositions. While photographers can certainly use the RGB system, we’ll rely on RYB for right now.

Monochromatic colors

A monochromatic color scheme uses one of the twelve colors on the color wheel with different tints, shades, and tones. You create a tint by adding white to your base color, a shade by adding black, and a tone by adding gray. Photographers can use these schemes to create harmony throughout a composition.

Puchong Pannoi’s photograph of the ancient city of Bagan in Myanmar has many layers, from temples to trees to a hot air balloon floating in the distance. While these elements could be distracting in the eyes of another photographer, Pannoi has brought them all together beautifully–with a little help from a monochromatic palette.

Monochromatic color schemes can often be bold. According to photography legend, Ansel Adams was once so displeased upon seeing one of William Eggleston’s most famous monochromatic photos that he remarked, “If you can’t make it good, make it red.” Fortunately, these days dramatic color is not only accepted but embraced–with stunning results. Take a cue from 500px Contributor Estislav Ploshtakov, and use it to make a strong impact.

Complementary colors

For a complementary color palette, use two colors on opposite sides of the color wheel. Complementary color schemes are well-suited for photography because they add contrast–resulting in pictures that “pop” off the page and screen. Here, Da Miane uses complementary colors green and red.

In this street photo from Singapore, Peter Stewart uses complementary colors blue and orange. No need for an overly complex composition–these colors catch our eye all on their own.

Split-Complementary Colors

In this variation on a complementary color scheme, you’ll select your base color, and then instead of using the color directly opposite, you’ll use the two colors on either side of it.

In this colorful photo, Claudio de Sat photographs the blue sky against the architecture of East Berlin’s Plattenbauten buildings. He then incorporates hues closer to red-orange and yellow-orange on the color wheel. The result is a striking and harmonious photo with a little bit less of the dramatic tension we’re used to seeing in photos with complementary colors.

Tetradic colors

A tetradic color scheme, sometimes called double-complementary, features a total of four colors, including two sets of complementary colors. Of the basic color schemes we’ll cover here, this one might be the trickiest to pull off–if only for the fact that it incorporates four colors.

This photo by Alena Haurylik does it brilliantly. By using two complementary pairs (orange-blue, green-red) in moderation, it succeeds in being both eye-catching and sophisticated.

Analogous colors

Analogous color schemes incorporate three colors that sit next to each other on the color wheel. Wildlife photographer Jonne Seijdel encountered this dazzling Rwenzori three-horned chameleon while traveling through the Rwenzori mountains in Uganda. In this photo, he was able to include side-by-side colors for a pleasing and dynamic result. Perhaps unsurprisingly, given this example, analogous colors are often found in nature.

When using analogous colors, photographers usually choose one dominant color and then use the others in a supporting role. Designers use what they call the “60-30-10 rule”–meaning that the main color (usually primary or secondary) takes up 60% of the space, while a supporting color (secondary or tertiary) takes up 30%, and the final color takes up just 10%.

This photograph by Jovana Rikalo, appropriately titled Orange Dream, features mainly the color orange, with red and yellow accents.

Triadic colors

A triadic color scheme comprises any three colors that are evenly spaced around the color wheel. Like complementary colors, these schemes are vibrant and full of contrast. In the majority of situations, these will be the three primary or secondary colors. 500px Contributor Sabrina Hb’s portrait of a woman and fruit in Colombia might be called Yellow, but those touches of blue and red on the woman’s dress complete the photo–giving it that extra “oomph” and vitality.

Designers generally recommend sticking to the three primary or three secondary colors for that “clean” look. Use too many tertiary colors, and you run the risk of a photo that looks muddy. This landscape by Gunar Streu is another perfect example of color done right because it uses the three secondary colors of the RYB color system: orange, violet, and green.

While color theory might be easiest to implement in the studio, these talented photographers remind us that photographers of any genre, from street to wildlife to architecture, can use it to their advantage. Color is a photographer’s playground. Experiment with different schemes, and see what works best for you. We’ll see you again in part two of this three-part series on color theory.

While color theory might be easiest to implement in the studio, these talented photographers remind us that photographers of any genre, from street to wildlife to architecture, can use it to their advantage. Color is a photographer’s playground. Experiment with different schemes, and see what works best for you.

Stay tuned for part two of this three-part series on color theory.

Click here to learn more about Licensing with 500px.

How to improve your photography with the rule of thirds

Published by Feature Shoot  • 1 week ago

In his view, landscape paintings worked best not when sky and land were given equal weight, but when one or the other took up an entire two-thirds of the canvas. Contrary to popular wisdom, which favored the “formal half” or a one-to-one ratio, he wondered if the most appealing compositions, in fact, featured a different ratio altogether: one-to-two. 

In 1797, the engraver and painter John Thomas Smith, who worked as the keeper of prints at the British Museum, came up with a revolutionary theory. 

Smith’s theory predates the invention of the camera by about twenty years, but these days, we know it as one of the guiding principles of photography. Now, when we discuss composition, we still use the same term Smith coined all those years ago: the rule of thirds.

Once you understand this common photographic technique, you can learn to position your subject in any image so that the photo is both visually balanced and interesting to your viewers. In this article, we’ll explore the rule of thirds and how you can use it to your advantage.

What is the rule of thirds?

The rule of thirds is one of the easiest ways to experiment with your composition; it is simply a matter of placing the elements in your image so that each of them carries the proper amount of visual weight. 

Imagine you are looking at a tic-tac-toe board. Notice how the lines on that board create three distinct horizontal sections and three distinct vertical sections. There are also four points where the lines intersect. According to the rule of thirds, placing your subject along a line or point on this grid will create a more dynamic composition. 

You have the option to view a rule of thirds grid as an overlay in your DSLR viewfinder, and you can even look for a grid option in the camera settings on your phone. This can be helpful when you’re practicing the rule of thirds, but be wary of using it too much as it may interfere with your ability to visualize other compositions while you shoot. The best way to master the rule of thirds is to practice visualizing it in your mind.

How to use the rule of thirds

New photographers tend to put their subjects in the very center of the frame. While this can result in a strong composition under the right circumstances, it can also create static images that lack interest. 

This is partly due to the way our eyes view a scene: they naturally try to follow the lines and points on the grid, even when the grid is not visible. It’s also due to another compositional element: balanced asymmetry. Usually, your subject will already carry the greatest impact out of all the elements in your image, so it wields a lot of visual weight. By positioning the subject so that it takes up approximately one-third of the image, you’re leaving enough negative space to balance that weight.

In landscapes
Try aligning your horizon line with one of the two horizontal lines on the grid. This keeps your viewer’s eye from getting stuck going side to side. If the sky is distractingly bright, this is an easy way to balance that punch of brightness with the more muted detail in the land portion of your image.

In portraiture
The eyes are usually the focus of a portrait, so try to line up your model’s eyes along the grid to give them high visual exposure. For group portraits, use stools, steps, or natural height strategically to utilize different areas of the grid.

Some things to consider

The rule of thirds is a great “cheat sheet” for getting dynamic compositions out of almost any scene. However, it’s not always the best choice for every photo. If you’re shooting in one of the following circumstances, the rule of thirds might not be right for your image. 

You want something to have a larger-than-life effect
Platon is famous for his in-your-face portraits of celebrities and world leaders. You really get a sense of who they are, and for that kind of impact, the subject is the only thing that matters. Although some of his other work does use the rule of thirds, these pieces would only be hindered by it.

If you already use the rule of thirds too frequently
This rule is meant to stimulate creativity, not inhibit it. If you’ve come to rely heavily on the rule of thirds and notice that a lot of your work is looking eerily similar, it may be time to try something new.

You’re battling lens distortion
If you’re using a wide-angle lens, placing your subject in one of the outer thirds could cause them to appear too distorted. If that’s not the effect you are going for, switch lenses or switch photography rules.

The rule of thirds in post-processing

Sometimes we want a rule of thirds composition, but due to shooting circumstances, it’s not easy or possible on-location. If you’re shooting macro photography of insects, for example, you’re already using a lot of mental energy just to get the right point of focus before your subject moves on. In a situation like that, it can help to shoot just a little wider than you think you need. That leaves you room to crop for the rule of thirds in post-processing.

If you plan to do this, check your camera settings before you shoot. Be sure you are shooting in RAW and give yourself a nice, high-resolution file to work with so that you aren’t cropping away all of your image quality. Keep a copy of the original image in your backups in case you need to go back to the drawing board. 

If you simply want to enhance the rule of thirds effect, you can use an adjustment layer mask (or in Lightroom, an adjustment brush) to draw attention to elements that line up with the grid. You can add a little pop of saturation, enhance the brightness, or do some selective sharpening to draw attention to those areas.

Practice is all it takes to master this rule completely. Try setting up a dedicated shoot for this technique and see how many different compositions you can think of. When you walk around without your camera, try visualizing compositions from the things you see around you that follow the rule of thirds. You can also gain a lot of inspiration from finding examples of images that use the rule of thirds to analyze.

Not on 500px yet? Sign up here to explore more impactful photography.

Want to Grow Your Email List? See How This Photographer Grew His List by 300 percent

Learn the 5 essential steps he took to grow his email list and pivot his business to an online format.

BY KRISTIN MACLAUGHLIN  JUNE 10, 2020

James Maher is a New York Photographer, a huge Knicks fan, and a lifelong New Yorker who got his driver’s license at 30 years old — as any true Manhattanite should. Maher never took the conventional route. His love of photography started with using Photoshop to make fake driver license IDs at the University of Madison with his college roommates. 

Over time, he grew his business to offer an eclectic mix of products and services — including photography print sales, a portrait business, conducting workshops, creating online content, and authoring three books. Despite having a diverse business, COVID-19 still shut down his business along with the rest of New York.

He knew he had to transition some of his business online, so he took some time to look at short-term revenue options that could set him up for long-term growth. He began brainstorming how he could re-create traditional in-person experiences into new online opportunities.

In order to do so, he followed 5 essential steps to grow his email list and pivot his business to an online format.

The 5 essential steps to growing your list

Step 1: Search Engine Optimization (SEO)

SEO is a process of optimizing your website to get organic (or unpaid) traffic. Maher drives traffic by regularly providing unique, engaging, and free content on his site for people interested in learning about photography. 

For example, he gives away a free New York travel photography guide on his website. This free guide is an essential part of Maher’s SEO and content marketing strategy.

“Email and SEO together are the two backbones of my business. It is a vital way to reach my fans. I don’t think I could have as diverse of a business without it,” said Maher.

He also guest blogs on other photography websites that link back to a sign up form on his website to help drive traffic.  

Step 2: Unique sign up forms 

Each piece of content on Maher’s website is downloadable when a user enters their email address. Maher uses different signup forms for the various pages of his website that hosts unique content. The sign up forms connect directly to a list in Maher’s AWeber account.

Step 3: Automated email series

Depending on the content users download, Maher sends more in-depth information in an automated email series, which allows him to share information and tips, build relationships with new subscribers, and promote paid products.  

Although each audience member will receive multiple emails in the sequence, Maher reminds them at the top of each email of the content they may have missed or that will be coming in a future email.

Each email includes thought-provoking images and step-by-step instructions for other photographers.

“My email list was always vital and incredibly important to my business, but it’s even more important now because I have started to transition to more online content,” says Maher.

My Banner

Step 4: Let analytics be your content compass

AWeber’s analytics help guide Maher determine the type of content he sends and when. “It gives me a lot of information about how my information is perceived, and if the content is engaging,” says Maher.

Maher reviews regularly both the open and the click-through rate on the content that he sends. Sending engaging content has allowed him to attract new audiences to his email list.

Step 5: Expand your reach

Maher uses his downtime to set himself up for long-term success by creating content and online products to grow his email list. 

His latest online product, “Editing and Putting Together a Portfolio in Street Photography,” drove revenue and allowed him to promote some of his other services like individual portfolio reviews.

While social distancing is still in place in New York City, Maher takes time to introduce himself to as many new groups of people as possible. For example, he gives photography zoom presentations to groups and camera clubs around the country. Most people who attend the presentation visit his website and join his email list.

Promote to your own email list

Maher also promotes the new online course to his email audience.

Email on James Maher's online class: Editing and Putting Together a Portfolio in Street Photography

During this time, when many members of his audience have reduced income, Maher has adjusted his payment model to “pay what you can.” 

The suggested price for the online class is $25. The average payment turned out to be about $25 because some people were getting it for free or $5, but some people paid $50 or $100. 

“I’m going to do that going forward for more of my products now. It provides me some income and builds my emails list, so it is a win-win for everyone.” says Maher.

Take advantage of lower advertising rates to promote on social media

The rates for advertising are much lower than usual due to COVID-19, so it is a great time to promote posts on social media to stand out from the crowd.

Maher uses Facebook ads to target local photographers in the Northeast. They see the ad, download the photography travel guide, and are added to his AWeber list. 

AWeber then sends an automated email sequence that lets them get to know Maher, learn photography tips, and get a sense of the type of content they will receive from going forward.

“I’m testing and tweaking the Facebook ad a bit now given that people aren’t really traveling to New York with COVID-19 going on. But I’m finding that it’s still doing very well at converting photographers, particularly with the cheaper ad pricing. If you provide them with good, interesting content, you can grow your list,” says Maher. 

Short term cash needs can translate into long term growth

Maher has shifted his business’s focus toward creating online experiences that provide short-term revenue that keeps his business going. He created online classes about photo editing and online photography portfolio reviews. He even started working with photographers to help them create portfolio websites. 

Every post, promotion, or email drives people to his sign up forms with the end goal of growing his email list. 

The creation of each online product is just the first phase of its product life. “Each online product will eventually integrate into a bigger package in the long term. I’ve been building this business for about 17 years, and I had the formula down — but COVID-19 broke the formula,” says Maher. 

“The silver lining is COVID-19 gave me the time to execute on ideas I always had in the back of my head. I believe my business is going to come out of COVID-19 stronger and more prepared for the future.”

Connect with your audience and start growing your email list today!

With AWeber, you’ll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, and access to our award-winning customer solutions team. 

Start your 30-day free trial today.

Posted By

Kristin MacLaughlin

Director of Product MarketingRead more posts by Kristin MacLaughlin

Tags

Email AnalyticsEmail AutomationEmail ListEmail List BuildingEmail List GrowthEmail Marketing

3 Simple Tips for Marketing Your Photography Business

Article Written BY: Ryan Jakubowski 

In today’s highly competitive market for photography, it is not an easy task to build your brand and have people notice you. Now days, you need to stand out from the rest of the crowd and bring people in. If you’ve wondered how to market your photography, look no further. In this article, I am going to over my top 3 ways to market not only my pictures, but my business as a whole.

Be Personal

If you are looking to save money and also grow your sales skills, try going business to business or calling local stores to ask if you can display your work or leave flyers or business cards with them. I have found out that the majority of businesses welcomed it! I started by going to three of the busiest towns in my area and spoke personally to every business I could. After introducing myself, I let them know that I was looking to possibly leave some business cards and flyers, in hopes of gaining new clients. If they showed interest, I would continue by telling them more about my business model. By doing this, if any customers had questions, they might be able to answer a simple yes or no question, which will lead to them taking your card or flyer.

As time went on, I found myself extending my range of towns, and going even further to neighboring communities. I also included areas that were not very high traffic, because you never know who will be looking to have work done. Once I had a blog/website, I would offer to put their business on my page and help promote them as well!

My Banner

Online Presence

This leads me into my next part of marketing, which is having a visual website of some sort. When I first started out, I had a blog from Blogspot. It was something that I was able to post my work, and considering it is a free service, it was great for just starting off. Just recently I was able to get an actual website, and I would definitely suggest this. Having the versatility of different layouts you can have to display your work they way you want is a huge plus.

Click Here to Learn How You Can Create a Website or Blog in Only 5 Minutes!

The way you create your website is key to marketing your business. When someone visits your webpage, they want to know automatically were they are at, and what the page is about. For example, on my website I have the title at the top in a bold font, with my tagline, logo, picture of me with my contact information and my gallery at the top. I place this at this top because the customer can automatically get a sense about what they are going to be looking at, and the quality of work that I do.

Most websites also include free marketing templates, email blasts, professional email, and design help. I have been told by a number of people and customers that when they see a professional email address as opposed to a Gmail or Yahoo account, they are more likely to open it.

Sending out a marketing email is a tactic that brings in a lot of customers for me. This is something that you can put a lot of information into and add your own little touches for a personal design. When a client opens a marketing blast, you want them to be drawn into something at the very top of the page, in order to get them to scroll down more. In my marketing blast emails, I have a headline at the top of the email that says either HUGE SALE, or BOOKING SPECIAL in bold colors and a font that really pops, because if you can catch their attention with the title and headline, then they will want to scroll more to see what it is all about.

Advertise

Lastly, I have found that Facebook Ads are extremely helpful! At first I was not sure how I felt about paying for Facebook advertisements, but taking what I have learned from my email blasts and applying that to the Facebook ads really made it a game changer. The nice thing about Facebook ads is that you can create your own graphic and then hit boost post to really get it out to the public.

Once you have your ad graphically ready, you upload it to Facebook, and then you can choose your target audience. This is a huge part of getting the word out there, it will allow you to choose male or female, age groups, the location you want, and also add keywords that might be on users pages, such as pregnant, or senior pictures, even marriage. By doing this you can get the exact group of people you are looking to market to.

Another great part of using Facebook ads is that you can set your budget and how long you want to run the ad for. If you only have a budget for $20.00 that’s all you have to pay. It will tell you how many people it is expected to reach and spread out the post evenly across all of the days you want to run it for. You also have the option to add more money and extend the ad run-time, if you choose to. At the end of your ad run, you will get a detailed report of how many people saw your post, clicked on the ad, where they were from, male or female and age range, etc. so you can define your next post even more. See below for an example of one of my ads.

For a GREAT way to make these flyers, check out Canva’s Flyer Tool!

Whether you are going business to business and asking to leave your card or flyer at the front of their store, ramping up your website, or even starting to try out Facebook ads, there is always some way to market yourself. The best part is, with all of the technology we have at hand, it doesn’t have to cost you a lot of money. Building a business is hard work, and it takes a lot of determination to make it a success, but if you believe in yourself and use multiple avenues for marketing, your success will become a reality very soon.

ABOUT THE AUTHOR

Ryan Jakubowski My name is Ryan Jakubowski and I have been doing photography for the last 10+ years. It has grown from an interest into a strong passion of mine that I will never stop doing. I decided to start my business, J&C Photography, over 7 years ago and it continues to take off each year! I photograph a number of different events such as weddings, senior portraits, newborns and even the severe weather that comes across the state of Michigan. For me every shoot is something new, and brings with it its own experience, and that is what keeps bringing me back every time.

Scroll to Top