It is truly a blessing and a wonderful feeling to wake up each day doing the things you truly love to do. It is also amazing that those things create for you the lifestyle of your choosing. For me it is travel photography.
Early in life I discovered my love for art. Sketching in pencil, pen, ink, and charcoal. Later in life I was introduced to analog photograph. I became obsessed. But, because of the cost of film and printing, I had to abandon this love.
Now that I am retired I have returned to my passion. I am fascinated by this new era of digital imagery. Thus, the creation of Digital Age Professionals.
We first, had to consider who our potential customers were going to be. Secondly, we had to identify the problems DAP could solve for these customers. After, this we had to establish a location for our potential customers to visit.
Working from the digital format, our first step involved building our web site. Our website is our digital home (real estate). We have made our home as delightful as possible.
As with any home we expect guest. Guest come in two distinct forms, invited, and uninvited. I don’t know about you but certain close friends are allowed to drop by anytime. Of course, the option of admittance is entirely at my discretion 🙂
Then there are those uninvited guest. That you really have to consider if they are worthy for admittance. However, with our business home we want everybody interested in our product or services to stop by at any and all times!
Marketing, is where my problems began! I quickly realized that even though I had a web site, no one was stopping by. I became very lonely. In this instance lonely equates too low income. I had to quickly learn to market my product to those who are interested in my problem solving capabilities.
Thanks to Six Figure Mentors and AWeber I have now developed superior marketing skills and capabilities. Not only for me, but to other business owners who have marketing problems.
Marketing is the most important part of our business development. Without customers there is no business.
Choosing A Niche
Even though my problems began with marketing, choosing my niche quickly became my largest problem. I am writing this post for all new marketeers who are wrestling with this very same problem.
Affiliate marketing got me started, then I soon realized that I had to develop marketing plans that were concentrated on a particular speciality according to my personal desire. This is where the rubber meets the road.
I spent months trying to get this right. I now understand that many marketeers struggle with this problem. Thankfully my love for photography led me to my perfect niche.
By the way, what I have learned from all of this, is that finding the proper niche is an evolutionary process. Don’t get hung up, let your heart lead you to the lifestyle you desire.
When starting out in the photography business, it’s tempting to be a jack of all trades, shooting everything that looks interesting. While this approach may get you hundreds of unique photos, it will not set you apart from the competition.
Competition is a good thing, professional photographers who have embraced the power of intense competition in stock photography have discovered the power of branding for a specific niche. A niche will help you learn and zero in on what works and what doesn’t.
What type of photography sparks your creative juices? Your passion should be an indicator of your photographic niche.
Succeeding in the crowded field of stock photography requires tenacity, a willingness to get out of your comfort zone and work. Those that have succeeded in stock photography, have discovered the power of being focused on a specific niche.
Research on different niches to find out about the competition, gather as much information as you possibly can to discover what works in the niche and what doesn’t. Gather relevant statistics about sales and market demand. This should help you come up with strategies for joining the niche.
Embracing competition also means seeking out new areas that are underserved. Look for what customers are constantly asking for, what seems to be in short supply, join photography forums listen to the hub talk. Discover where there is demand.
Photography is all about painting with light, Creative photography is an art that transcends all spheres, essentially this means that you can shoot any kind of image, your creativity is what will direct your photography business.
You cannot be an expert in landscape photography, portraits, astrophotography, weddings, food, street photography. Approaching photography creatively requires that you zero in on a specific niche, buy the right gear and practice to shoot amazing photos in this niche.
Creative photographers, don’t really have to be professional, they can be hobbyists with an eye to see what works and what doesn’t. If you are a hobbyist with a keen photographic eye, expand your knowledge level through training, courses, and practical applications, as you concentrate on your chosen niche.
What is a niche?
The business dictionary defines a market niche as
“a small but profitable segment of a market suitable for focused attention by a marketer, Market niches do not exist by themselves but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them.”
Photography has different specific niches, to discover which ones are profitable, and which ones aren’t you have to research. Study each niche in detail, and list only those niches that are of interest to you. Do you have the right gear and equipment for this niche?
Here is a list of a few niches that you can research on:
Real Estate Photography, Wedding Photography, newborns, Business, landscape Photography, Black and White Photography, Fashion Photography, Studio Photography, Street Photography Pet Photography, Photo-Journalism, Celebrity Photography, underwater Photography, Product Photography, Portrait Photography, amongst many others.
If you are a beginner starting out in photography, you will have limited knowledge about the equipment needed for specific niches. Start by learning about various types of photographic gear that will help shoot high-quality photos.
How do you identify a niche?
Your interest should lead you., Your interest, however, may not be good enough as an indicator of how profitable is. Researching about every area of your expertise to understand the market dynamics will help you settle on a profitable niche.
As we said earlier Photography is an art of painting with light, you may be good in one area and not the other, as an artist, identify areas you are good at. Proceed to do complete market research, this should direct your focus in the area that will eventually become your bread and butter.
When starting on your photographic journey, try out everything, see what works and what doesn’t, zero in on what is working. Study what prospective customers are asking for but seems to be in short supply. Are you in a position to work on meeting this demand? Do you have the required knowledge, expertise, and equipment to shoot images for this specific niche?
Before settling in one niche try out several niches to find out where your unique skills meet a demand in the market.
Challenges of niche Photography
Niche photography is a highly specialized approach to photography, it segments the industry into specific photography markets. Each market requires a specialized approach, in addition to special skills, some segments like astrophotography or insect photography require specialized equipment.
This means that no matter how passionate you are to shoot photos in a certain market, you might be limited by the availability of the right gear. Work in a niche that you have the right equipment and skills to produce high-quality images.
Your location will also determine the type of niche you can join, for example, if you live in the rural areas, you cannot shoot street photos, this, therefore, cannot be your specialty, unless you relocate to a city.
The location will also determine the type of images you can shoot, for example, you cannot shoot underwater images unless you live near a body of water. And have the right gear and scuba diving equipment.
Connect your brand to your niche
Once you have settled on a niche, prepare to ride the storms. As you go through the learning curves, you may find some months will be rough, you may be tempted to quit. Niche photography is a highly specialized photography genre that approaches a select group of buyers who may at first hesitate before committing to buying from you.
When you approach your niche with the end in mind you will stick in there for the long haul. Niche photography is a marathon and not a sprint. The easiest way to attract buyers fast is to have a wide selection of images in your niche.
Brand your images with a style template, as an individual your portfolio may not grow fast enough to stand out in the market. If you have the means you can hire other specialized photographers to shoot images that you can then post-process using your style template to retain uniformity.
If you do not have the means, build your business one brick at a time, work on your brand awareness, build your presence and don’t be in a hurry, the right buyers will eventually discover your unique talents.
Targeting a market niche is hard work, and is not for the faint-hearted, it is, however, the most rewarding and long-lasting successful way of joining this highly competitive business.
Do you want to make a stable career out of your photographic skills? Let stiff competition not derail your ambitions. Choose a niche, study the niche, roll up your sleeves and get to work, you will definitely succeed.
If you work a regular 9 to 5 job, you are a prostitute and your boss is a pimp. You provide the service for pennies, and he makes the big bucks. It is time for a change. It is time for a lifestyle change.
This economy is wholly based on consumerism. We trade our time for money so we can buy stuff. We always want more stuff so we invest more time to get more stuff. Then we have no time for the important things in life, our family.
Think about your job and your situation.
Does it really provide the lifestyle you want?
Are you compensated adequately for doing the job you do?
Are you sacrificing family time?
Do you have job security?
Are you tired of doing your job, and everybody else job?
If you continue to do the same thing, you get the same results. So you must make changes to create a better outcome. So how do you change your situation?
We were born to create. Consider your gifts and talents. Now, consider your passion. These should lead you to your purpose. Your purpose should be your gift to the universe.
Now consider starting your own business. Consider a business that can be built around your purpose that will enable you to shed your chains, and still provide the lifestyle you were born to live.
Technology has changed the whole landscape of Entrepreneurship. We now live in a “digital age”. This age of transformation allows us the opportunity to remove your shackles, and step into the lifestyle of the “Rich and Famous”.
This digital age opens the door to a virtually unlimited income, by extending your market area to encompass the whole world.
Step forward and begin your journey. Your “laptop lifestyle”, awaits.