It is truly a blessing and a wonderful feeling to wake up each day doing the things you truly love to do. It is also amazing that those things create for you the lifestyle of your choosing. For me it is travel photography.
Early in life I discovered my love for art. Sketching in pencil, pen, ink, and charcoal. Later in life I was introduced to analog photograph. I became obsessed. But, because of the cost of film and printing, I had to abandon this love.
Now that I am retired I have returned to my passion. I am fascinated by this new era of digital imagery. Thus, the creation of Digital Age Professionals.
We first, had to consider who our potential customers were going to be. Secondly, we had to identify the problems DAP could solve for these customers. After, this we had to establish a location for our potential customers to visit.
Working from the digital format, our first step involved building our web site. Our website is our digital home (real estate). We have made our home as delightful as possible.
As with any home we expect guest. Guest come in two distinct forms, invited, and uninvited. I don’t know about you but certain close friends are allowed to drop by anytime. Of course, the option of admittance is entirely at my discretion 🙂
Then there are those uninvited guest. That you really have to consider if they are worthy for admittance. However, with our business home we want everybody interested in our product or services to stop by at any and all times!
Marketing, is where my problems began! I quickly realized that even though I had a web site, no one was stopping by. I became very lonely. In this instance lonely equates too low income. I had to quickly learn to market my product to those who are interested in my problem solving capabilities.
Marketing is the most important part of our business development. Without customers there is no business.
Choosing A Niche
Even though my problems began with marketing, choosing my niche quickly became my largest problem. I am writing this post for all new marketeers who are wrestling with this very same problem.
Affiliate marketing got me started, then I soon realized that I had to develop marketing plans that were concentrated on a particular speciality according to my personal desire. This is where the rubber meets the road.
I spent months trying to get this right. I now understand that many marketeers struggle with this problem. Thankfully my love for photography led me to my perfect niche.
By the way, what I have learned from all of this, is that finding the proper niche is an evolutionary process. Don’t get hung up, let your heart lead you to the lifestyle you desire.
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Health Wealth & Love……… “Namaste”