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The Most Important Steps In Digital Photography

Written by Kent DuFault

Editor’s Note: This article originally appeared on our sister website,

This is a fact that you may, or may not, be aware of- At this point in time, a digital photograph “REQUIRES” a number of Fundamental Editing Steps to become the gorgeous photograph that you intended it to be. The Fundamental Editing List, discussed in this article, includes the most important steps in digital photography.

Why? Read on.

Let me begin by stating, “There is a caveat to the above statement…”

If you’re still in the digital “Stone Age” and shooting only in the .JPEG format- well there’s little that I can do for you here.

By shooting .JPEG, you’re letting the camera decide how great your image processing is going to be. Yes… When a digital camera creates a .JPEG image file, it is “processing” the file inside the camera.

You’ve undoubtedly heard the term, “post-processing”?

With a .JPEG, I guess you can call it, “pre-processing”.

Okay! I concede that you can make “selections” on your camera to skew how the camera will record the scene.

“YES”, I know that you can still alter the image in post-processing after downloading the file from the camera.

However, you are starting out with a tainted original- (Tainted? Is that a nasty word in this circumstance?) The camera bias is already locked into your image file.

Why paint a picture on a canvas that already has paint splattered on it? (This is a metaphor for you visual learners.)

Why not begin with a clean canvas?

This is the important point to grasp; the camera settings, for creating a .JPEG image file, have no truly measurable system for the photographer to control what is happening to their image output. The camera software is taking over. These settings might include such terms as: Standard, Neutral, Vivid, Faithful, Landscape, Portrait, or Monochrome.

I’m not saying that you should never shoot a .JPEG image or use these settings. (Although personally, I never use these settings. I leave them as neutral as possible.)

I always shoot .JPEG images. There is a place for them in the photography world. I shoot them for those moments when I need an image quickly: to send a sample to a client or upload to social media.

But my important work… that’s all coming from the raw file format.

I set my camera to shoot both raw and .JPEG.

Why does my important work always come from the raw file format? Because the raw file format is a clean canvas; it’s a digital negative. The camera created a neutral image with the full recording power available to it, and now (similar to film- where a color printing technician must pull the visual energy from a piece of film), you must post-process the beauty of the original scene back into your image file.

Why do cameras still have the .JPEG option? It is still the file format of choice for many applications. Photo labs use that format. The Internet is primarily set up to use the .JPEG format.

Important Point: Shoot and post-process in the raw file format, and then convert to .JPEG for distribution. Set your camera to shoot raw & .JPEG simultaneously if quick turnaround is a factor. Set your camera to the raw file format only if trying to conserve memory card space.

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There are 14 primary post-processing steps that virtually every raw file should receive and 2 “semi-optional” steps.

I believe the 2 “semi-optional” steps are mandatory as well. However, that is my personal preference, and those 2 steps are included in my “workflow”, or what I call my “Fundamental Edits List”.

I don’t know about you- but that word “workflow” has always been kind of scary to me. Or maybe scary isn’t the right word? Useless? I came from the film days where the idea of workflow hadn’t been created yet.

Before, we get further into this idea of workflow in post-processing. (Because as it turns out, workflow is super-important.) I would like to share a couple of excerpts with you.

One is from Nikon, and the other is from Canon.

NIKON: “Nikon’s unique RAW (NEF/NRW) formats let you get the complete Nikon image creation experience, while fully exploiting the high level of image quality produced by Nikon cameras and NIKKOR lenses.”

CANON: “If you consider your RAW images files as digital negatives, then like traditional negatives, they need to be processed in order to reveal their true colors and tones.”

BINGO! (Those two above quotes were for the naysayers out there.)


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This is a fact that you may, or may not, be aware of- At this point in time, a digital photograph “REQUIRES” a number of Fundamental Editing Steps to become the gorgeous photograph that you intended it to be. The Fundamental Editing List, discussed in this article, includes the most important steps in digital photography.

This article is not going to spew forth on the wonders of the raw format (any more than it already has).

If you’ve read this far- there are two things that I hope you truly understand. (Soon, you will discover the MOST important steps in digital photography!)

  1. You should be shooting the raw file format for maximum quality, and control, over your photographic product (pictures).
  2. All raw format image files require at least 14 post-processing steps to reveal their fullest potential.


Let’s talk about the 14 post-processing steps. (I’m going to leave out the 2 optional steps due to article length.)

I call them, “The Fundamental Edits List”.

Side note– If you want to get a complete breakdown of my Fundamental Edits list. Including step-by-step ‘how-to’ instruction in Lightroom, Photoshop and Elements. I’ve published an eBook on the topic called the Ultimate Guide to Fundamental Editing » Go here now to take a look.

There is a story behind my writing about my Fundamental Edits List.

This topic came to mind when I remembered a conversation that I had with a newer photographer several months ago.

She’d been into digital photography for about 3 years.

She was telling me about her frustration with her photography.

She said that she had studied the guides on composition, exposure, ISO, lenses- yada yada- but her photos still didn’t spark like all the others that she saw on Flickr and 500px.

I asked her, “What kind of editing are you doing?”

Her response stunned me.

She said, “Oh. I don’t do that editing thing. I’m a purist. I like shooting landscapes and capturing the beauty of nature just the way it was presented to me. I like light…”

I must have had a strange look on my face because she asked me, “What?!”

I asked her, “What do you think editing is?”

She got a little indignant.

“It’s like when you change the color, or add texture, or remove something that you don’t like… or put something in that wasn’t there-”

“Whoa!” I said. “Look me in the eyes. It’s virtually impossible to have a great shot in digital photography without doing some fundamental editing, or what people refer to it as post-processing.”

“That’s not what my uncle says, and he’s a retired professional photographer,” she responded.

“He is? Does he shoot digital photographs now?”

“No. After he retired, he took up fishing.”

(Folks, don’t take photography advice from someone who hasn’t been active in the industry it for at least the last 3 to 5 years. The industry is changing that fast.)

I believe that in fundamental editing there are three goals.

  1. Fundamental edits should take your original concept, as designed in-camera, and bring them to life within the digital realm. Fundamental editing restores depth, color, saturation, and contrast etc. to something closer to what your original vision was when you snapped the camera’s shutter release button.
  2. Fundamental edits should make your file as “printable” as possible. If you were to go 
to a photo printer and have a print made from your original digital file, as it emerged from the camera (raw format), chances are the print would not look very good. The fundamental edits whip your file into shape so that you get the best possible photographic print.
  3. Fundamental edits should be used to fine-tune your composition.

What is the Bottom line? Fundamental Editing, (or post-processing if you prefer that language), isn’t about big changes. It’s about the subtle changes that mold your image file into what you originally intended it to be.

Here’s an example-

The image on the left is the raw file that came out of a Canon 6D camera. The image on the right is my final shot, as I pre-visualized it, when I snapped the shutter, and after conducting my Fundamental Edits List.

As you can see- the basic tenor of the photograph has remained the same.

It seems logical, at this point, to mention some examples of what Fundamental Editing IS NOT- (in my opinion anyway)

  • It isn’t HDR
  • It isn’t converting to black and white (or any monochrome tone)
  • It isn’t high contrast
  • It isn’t super-saturated color
  • It isn’t muted color
  • It isn’t selective color
  • It isn’t adding textures
  • It isn’t applying any funky filters or apps

It’s about restoring the raw file to a digital photograph that more closely resembles what your eyes saw and your memory recalls.

Now, let’s go back to workflow.

Having a Fundamental Editing List really requires a “workflow” to have predictable results.

If you’re an aspiring pro, or just have the desire to create the best possible images that you’re capable of- then you must take post-processing workflow seriously.

Completing a Fundamental Editing List in an established pattern will create predictable results.

What can happen if you go about applying fundamental post-processing steps in a willy-nilly manner?

  • You can increase the noise
  • You can create destructive edits that can’t be reversed
  • You can blow out your highlights
  • You can turn your black tones into inky blobs or grayish muck
  • You can throw your color off
  • You can over-sharpen and create ugly artifacts
  • Etc.

Let’s take a peek at the items on my Fundamental Edits List:

  • Opening the image (How- you open the image can have significance)
  • Crop
  • Noise Reduction
  • Global Exposure Adjustment
  • Clipping on the Shadow End – Black Point
  • Clipping on the Highlight End – White Point
  • Color Temperature
  • Color Tint
  • Clarity
  • Vibrancy
  • Saturation
  • Efex – Vignette (optional)
  • Efex – DeHaze (optional)
  • Localized Exposure Adjustments
  • with the Adjustment Brush
  • Localized Sharpening with the Adjustment Brush
  • Global Sharpening (always- last)

I can’t cover the “how to” on each of these edits here. Quite frankly, it’s too much information to fit into a blog post. (Which is why I wrote a whole book about it)

However, let me give you some highlights.

Opening the image can have a significant impact on how you’re going to work on the file. It can also have an impact on how you will find the image at a later date. Depending on which program you’re using, it can affect images that you open up “after” a particular image. A key phrase here is workflow. Develop a pattern as to how you’re going to open your images. Complete the same steps every time. Those steps may vary depending on the editing software that you’re using. The steps for Photoshop won’t be the same as they are for Lightroom or Adobe Elements.

Crop in a non-destructive manner, this means in the ACR camera raw window or directly in Lightroom.

Do noise reduction early in the Fundamental Edits List. I do it right after my cropping. The reason for this is that the noise reduction process might affect some of the other steps. My noise reduction policy is to try and get it done outside of Photoshop or Elements (in the ACR camera raw processing window).

Use a very light hand in any global exposure adjustment. If you wish to become a real pro at post-processing, you need to master the Adjustment Brush. Professional use of the Adjustment brush will help you to eliminate sweeping global changes across your images that are the hallmark of amateur photography.

Clipping is a term that Adobe adopted to indicate lost image detail. In order to understand clipping, you need to have a working knowledge of the Histogram. It would also help you to study up on the Zone System. Clipping on the shadow end means that you’ve lost details in your black areas. If you look at your photographs, and the deep black areas tend to look like black blobs (with no detail); you’re likely clipping the shadows. On the reverse end is highlight clipping. If your highlight areas look like white blobs (with no visible detail) this means you’re likely clipping the highlights.

Clipping is a problem that I see all the time with photographs on the Internet.

Many of you digital photographers probably don’t remember Dean Collins. Dean was one of the original Photography Instructor Gurus. He was a true master of the photographic medium.

I took one of his workshops many years ago.

It was there, that I first truly learned that in a photograph there is “white” and then there is “WHITE”. The perception of “white” varies widely. When a bride is wearing a white dress, the dress should look “white” but not “WHITE”.

Do you get what I’m saying?

There should be texture and tone to the white dress. If it looks “WHITE”, (if it’s a white blob), then your highlights are clipped.

The reverse is true with shadows. A black cat on a black silk scarf should look “black” not “BLACK”. There should be tonal variations in the shadows. Those tonal variations should include texture and detail. If you can’t see that in your photograph, you have shadow clipping.

I’m not going to delve deeply into the Histogram and the concept of tonal range. However, it might help you to know this…

The number 255 on the Histogram is “WHITE”. Any number from 254 to approximately 230 is somewhere on the scale of “white” (with tone and texture).

The number 0 on the Histogram is “BLACK”. Any number from 1 to approximately 30 is somewhere on the scale of “black” (with tone and texture).

The photograph of the bride shows you “white” (with texture and detail), there’s no clipping.

Color temperature and Tint
 represents the Wild West of post-processing. Why? We all see color differently. But, (and this is a big “but”), if you’re creating photographs for a customer, someone who isn’t going to see the world through your eyeballs, then an expectation of accurate color is pretty mandatory. This is a huge “workflow” step. Managing accurate color. Develop a system for color adjustment, and stick to it for predictable results.

Clarity is your friend. Use it wisely. Clarity helps to give your photograph the impression of sharpness without adding noise. Caution though- don’t go too far with the Clarity setting.

Vibrancy and Saturation are the most abused Fundamental Edits outside of Sharpening. If you’re shooting strictly for yourself, then you have free reign over these bad boys. However, if you’re taking on assignments, or wish to move in that direction, you must learn how to “accurately” set these two Fundamental Edits.

In order to do that, you must be able to accurately read and understand a Histogram. You must also develop the skill of evaluating “what is happening to the Histogram” as you make changes throughout your Fundamental Edits List.

This is important.

You must learn how to read a Histogram, and develop the skill of judging how the Histogram is changing as you make Fundamental Edits.

Vignette, DeHaze, and the Adjustment Brush aid in the altering of the composition in post-processing; I’m only going to discuss the Adjustment Brush here in this article.

In my opinion, the Adjustment Brush is the single most powerful Adobe tool in post-processing.

It doesn’t matter if you’re using Lightroom, Photoshop, or Elements (known as the Smart Brush in Elements). This tool allows you to completely change the composition and mood of a photograph. If you don’t know how to use this tool, learn it. I’ve written about it extensively.

Finally, we have Global Sharpening. This step is always last in my workflow, and I believe it should be in yours as well. If you’ve done a good job with the Clarity setting, and with localized sharpening using the Adjustment Brush, you likely will have to barely use this setting at all. That’s a huge advantage for you, because so many photographers abuse this setting and create obvious artifacts in their images.

Proper fundamental editing, with an established workflow, will push your efforts above your competitors!

I’ve got something special for you on the next page…

If you’re unsure about your Fundamental Editing, or you would like some guidance from me on how to apply a Fundamental Edits List properly. I have written a comprehensive guide on the subject.

It covers all three Adobe products: Photoshop, Lightroom, and Elements. Plus it includes a free printable step-by-step editing checklist with that you can pin-up, or leave next to your computer.

If you missed out on your copy last time. It’s available again, and on sale right now.

Click below now, to read about it on the next page…» NEXT PAGE


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Kent DuFault became a photographer in September of 1974. He took a “Basic Photography” class in high school and was hooked for life. His best-selling guide, Fundamental Editing has helped more than 10,000 photographers learn and

The Top Five Lessons I’ve Learned about Blogging

But there are many things I had to learn along the way. Here are the top five:

  1. Build relationships. Networking with other bloggers and with destinations is important. I joined several travel-writing and blogging Facebook groups from the start. Today I’m active in only two of those groups–the ones that include bloggers I have the most in common with. We bounce ideas off of each other and sometimes work together on collaborative articles. I also keep in touch, through social media, with destinations that have hosted me. In fact, I’ve become Facebook friends with many destination staff members. Building relationships has brought me many opportunities, including requests for paid writing assignments outside of my blog.

  2. Write multiple articles about a destination. When I visit a destination, I don’t stop at one article that lists everything I did there. Instead, I first write focused articles on each attraction I’ve visited. Then later, I write a round-up, a summary of each attraction, and I link back to those focused articles. This practice has gotten me many invitations for return visits to destinations.

  3. Don’t procrastinate. After dreaming about travel writing for years, but not doing anything about it, I took Great Escape Publishing’s blogging course to learn the basics. Then I jumped right in. Blogging is a good way to get into the travel-writing world because you don’t have to write query letters and keep your fingers crossed, hoping an editor will like your ideas. You write about what you want, when you want. And you get your writing out there immediately for the world to see.

  4. Populate your blog, but take a break when you need it. I began posting article after article, about three a week. This was a good thing, at first. After all, the more content you have in your blog, the more page views you’ll get through Google searches. But writing so many articles became a burden. It didn’t leave enough time to market my blog on social media. I was stressed. Eventually, I cut down to two articles a week, and then one. I’ve even skipped a week occasionally. And you know what? It hasn’t affected my stats at all. In fact, my page views have continued to increase.

  5. Use SEO. To get onto the first page of a Google search, you have to use Search Engine Optimization. That means you include words in your article and title that match terms that people might search for. At first, I guessed at terms I should use. A few years into blogging I discovered there are helpful tools available, like Yoast, that guide you on SEO usage. Today, about three-quarters of my blog’s page views come from search engine searches.

Learn from my experiences. Incorporate these tips into your strategy for quicker blogging success.

[Editor’s Note: Connie completely reinvented her life at 60, with a part-time blog about her local region. You can do this with your own locale… with your favorite hobbies… or with international travels and adventure. Whether you love luxury spas or cultural immersions… history or shopping… all you have to do is pick what you love and get started.

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I have come to realize that my purpose in life, in simple terms is; to promote Health Wealth and Love.  It is truly a blessing to be able to enjoy my daily life uplifting humanity by fulfilling my purpose.

When you think about it Health, Wealth, and Love combined are the foundation on which true happiness is built.  Man’s greatest aspiration should be for, him and his family to enjoy life in good health, filled with an abundance of wealth and love.

There is great debate as to which comes first or, which is more important.  I have come to the conclusion, that the order does not matter.  To be lacking in either results in unhappiness.

I think we all would agree that the driving force in the universe is “Love”.  I also think that all would agree that without good health, happiness is impossible. However, there arrises uncertainty about wealth.  The question arises; can you be truly happy while experiencing lack?

Motives of Man

In his book “Think and Grow Rich”, Napoleon Hill identified nine basic motives of man. 

  1. Self Preservation (Health & Wealth)
  2. Financial Gain (Wealth)
  3. Love
  4. Sexuality
  5. Desire for power and fame
  6. Fear
  7. Revenge
  8. Freedom of body and mind
  9. Desire to create

While Mr. Hill wrote in reference to selling techniques, these motives are inherent in all.

If you will note Health, Wealth, and Love are at the very top of the list.  Man was created by “Divine Providence” (God) to enjoy the abundance of the universe.  And, the abundance of these three attributes is uppermost. 

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Beliefs and Thoughts

Man is limited only by disempowering beliefs and erroneous thinking.  Strangely enough, most of our disempowering beliefs come from erroneous religious teachings.

Teachings derived from passages such as; “ the love of money is the root of all evil”.  Or, “it is easier for a camel to pass through the eye of a needle, than for a rich man to enter into heaven”. 

Please, examine such text more thoroughly.  Passages are often misunderstood.  And sometimes, further study may reveal other passages that should be examined.

Take a look at this passage;

Ecclesiastes 10:19 …a feast is made for laughter, and wine maketh merry: but money answereth all things.

Now, what do you think?  Regardless of what you think, you probably can’t argue with the fact that financial condition directly affects all three of these very important areas.

We must have money.  Money is only a medium of exchange that is used as a tool to not only satisfy necessities but to also forge a lifestyle.  You get to choose your lifestyle.

It is “only” your thinking that determines your lifestyle.  With thoughts of Health Wealth and Love, you create circumstances that in turn manifest the desired environment.  Therefore, you get to enjoy your life.  On the other hand, thoughts rooted in fear, produce poverty, lack, and ill-health.

My thoughts of an abundant lifestyle led me to the creation of Digital Age Professionals. Built on the Six Figure Mentors, affiliate marketing platform I now lead a lifestyle of complete freedom.  I get the opportunity to promote Health Wealth and Love while I travel the world enjoying my two greatest passions; writing and photography.

I hope I have given you “Adequate Motive” to Create a business that satisfies the basic motives within your being. Join us, and turn your passion into the lifestyle of your desire.


Health Wealth Love

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Now that you’re in, here is what you can expect in your inbox. You’ll get updates with the latest VALUE DRIVEN BLOGS AND  VIDEOS. You’ll also get exclusive ACCESS TO VALUABLE RESOURCES FOR PERSONAL IMPROVEMENT & BUSINESS DEVELOPMENT. All Absolutely Free! 

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 Willie M Lumpkin
Digital Age Professionals

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The Power of Thought ! Man’s Greatest Discovery

Look around you, every material object you see, started out as a thought in some man’s mind.  The car you drive, the bricks that form your home, the toaster you used for breakfast this morning, the plate you ate from, the cell phone that you can’t put down.  All things (material objects) have their origin in the mind of man, and the manifestation of these objects are the result of Thought.

The Mind

The mind of man is creative.  It must be understood that this creative power originates not in the mind of man but in the “Universal Mind”(God), the source of all power, wisdom, and intelligence.  This “Universal Mind” is omnipresent, omnipotent, and omniscience.

Being omnipresent, mind permeates all things and all space.  “The ALL(God) is in Everything, and Everything is in the ALL(God)” This means that the essence of God resides within you, and all individuals. (“ The Kingdom of God is Within”)  We are Individualized Spirit.  All your power comes from within.

This mind permeates every cell of your body in the form of negative energy.  We have come to understand that this energy comprises our “subconscious mind” it acts without our conscious knowledge. This subconscious mind is our true connection between God, the universe, and our conscious mind.

The Universal Mind and You

 “God made man in His own image” (Spiritual Image).  A through examination of the word man will bring you to its origin, which is the word mind. Now replace the word man with the word mind.  The scripture will then read “God made mind in His own image”.  Thus, the mind of man is a part of the Universal Mind.  It should be noted that a part of anything possesses the same substance and quality of that from which it comes.  The only difference is one of degree.

The subconscious mind is the connecting link between the Universal mind and the conscious mind of man. Our subconscious mind is responsive to the desires (will) of our conscious mind.

The conscious mind is the positive energy of thought. The only activity of mind is thinking.  Our conscious mind thinks, and impresses upon our negatively charged subconscious mind, which is the connecting link between you, and the Universal Mind(God).  This connection produces the power necessary to cause the manifestation of that particular thought.  Making your conscious mind the creator of things, environments, and circustances.

Thought, then is our only reality.  Conditions, and environments are but the outward manifestations of our thinking.  To create a better environment and or better circumstances you only need to change your thinking.   “As A Man Thinketh So Is He”, a must read by James Allen.

Thoughts and Beliefs

Be very careful, your creative conscious mind is susceptible to all forms of influence, gathered in by your senses, what you hear, see, smell, taste, and or feel.  Your thoughts are not only influenced by impressions from your senses, but they are also affected by your beliefs, most of which are received via heredity.   Your beliefs guide and direct your thoughts, therefore shape your reality. (circumstances, environments)   It must be noted that your deeply ingrained beliefs can be either empowering or disempowering. Examine all your beliefs.

I must take a moment to enlighten you to that most of us are oppressed, and subjugated.  We have an oppressor in some form or another, whether it be in the form of government or some elitist power.   This oppression is rooted in consumerism.  As a consumer you are the power that fuels our intricately “constructed society”.  And, your beliefs are shaped to keep us in that position.  You can only change your position by becoming a producer, thereby lessening the effects of consumerism.

Your subconscious receives all thoughts both good and bad it does not discriminate.  If your thoughts are of peace, love, wealth and happiness, your circumstance and environment will be good.  But, if your thoughts are based on fear, poverty, and lack, your thoughts will manifest circumstances accordingly.  You have been given the power to think on the level of “The Absolute’(God), now use that power.

You Are a Creator

Now that you understand that you are a creator, what are you going to create?  Are you going to continue to create bad circumstances by harboring thoughts of poverty and lack, based on fear? Or, are you going to think thoughts of joy, peace, and abundance?   Resulting in a life of true happiness filled with good health, wealth, and love.

The power of thought could be considered to be man’s greatest discovery.  I submit to you that the major difference between the super rich and the common man is this discovery and the use of it’s power.

There are those who made this discovery and have used this power to create large amount of wealth. Then, there are those who have made this discovery and have not acted on it.

Then there are those who are just now becoming aware.  Now that you are beginning to develop this understanding, what are you going to do with it?  What kind of lifestyle do you wish to manifest?

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Creative Thought



Hi I am Willie

Welcome to my personal site! I appreciate you stopping by to check out my bio and learn more about me and my business.

You are probably here because you are considering a business within the framework of digital marketing. Let me say, right off the bat, that I do not promise instant success, and my affiliates and I never promote “Get Rich” schemes.

What we do share is a number of legitimate tried and proven techniques, developed by Six Figure Mentors (SFM) that will ultimately provide results with a nominal investment of money and a relative investment in time. All while maintaining complete personal freedom!

What makes us unique is our commitment to positive personal values and guiding principles..We are committed to helping like minded individuals achieve the lifestyle of their dreams. This commitment leads to my purpose which is; “ to have a positive impact on the lives of others”

With all that being said please let me continue to introduce myself. When you consider investing in anything involving partners, the most important question is; Who are these people?

My Family:

I have five amazing children; three sons and two daughters. All have done quite well in their young adult lives. These lovely children have awarded me with twelve grandchildren who live all over the country, making it very difficult to spread myself between them.

Primary Residence:

Biloxi MS, United States of America

My Market:

The world is my stage. My market consist of anyone who is serious about creating a prosperous lifestyle by building a “Digital Marketing Business”. A business structured around freedom. Freedom to work from anywhere, plus the ability to create and maintain their desired schedule. These these serious mined individuals should align themselves with positivepersonal values and guiding principles.

My Company:

Digital Age Professionals

Favorite Books: (click the links for available FREE downloads)

“The Secret” by Rhoda Byne

“As A Man Thinketh” by James Allen

“ Think and Grow Rich” by Nepolon Hill

“The Master Key System” Charles F Haanel

Favorite Quotes:

“Self Reverence, Self Knowledge, Self Control ...these three alone bring about Sovereign Power”..Alford Lord Tension

“Simply Become Who You Are” ...Unknown

“ You must BE, before You can Do, You can only Do to the extent of who You Are, and You Are what You Think” ...Unknown

“The germ of defeat is Selfishness” ...Charles F. Hannel

My Top Six Life Values:

  • Spirituality
  • Family
  • Love
  • Integrity
  • Success
  • Freedom

My Guiding Principles:

  • Replace Judgment with Understanding
  • Do unto others, as I would have them do unto me
  • Listen from the other's perspective; speak from mine
  • “Life's greatest mystery is who we truly are.” strive to know who that is and be true to that person.
  • Check in with my heart.
  • Forever student; forever teacher
  • To be deeply fulfilled by all that I do
  • “designa tuam vitam” (chose your life)

At the age of 65 I found myself wanting more out of life than my retirement income was providing. All my life I have done all the “normal” things I was supposed to do in order have what would be commonly called a “good life”. Yet things involved in what I call an ideal life had eluded me and I am sure, the same holds true with most.

My “Self” evaluation reveals, my passion for my fellow man. Some time ago this passion led to the development of a non-profit business, (501 (c)(3)) , designed to address the needs of underprivileged , undeserved, and under-represented people and communities. My burning desire is, and has always been to help others achieve “Positive Mindsets” and live life to the fullest.

Initially our “community development corporation” focus was to create and established programs based on asset development and retention. The creation of economic resources including Housing, and Small Business.

Sustainability became an issue. Which brought me to the realization that “True” community development must address the UNDERSTANDING of the personal power within the individuals which make up the communities. All power comes from within.

This UNDERSTANDING, led to a change in tactics, and strategies. We then began to develop programs that ; first addressed “Spirituality” (Self Reverence, Self Knowledge, Self Control), secondly Education( Critical Thinking, Reading/Language Skill Development), and finally, Health. (Healthy Eating, Community Gardening) Simply put my focus then and now is the promotion of HEALTH, WEALTH, & LOVE!

I now UNDERSTAND that this concept could and should be directed to any and all that wish to improve their life, their family life, their communities, their country, and the world. Not just the “underprivileged”, but ALL. I now bring that concept to my for profit business. (DAP)

At retirement, I found myself living within the confines of a very modest income. So, to live like I DESERVE to live I had to find a way to augment my retirement income. The only option in my mind was to create a profitable business.

It was also very important to me that my business had to be in line with my PURPOSE. I firmly believe we all have a purpose or purposes. As stated earlier my main purpose is to;” have a truly positive impact on the lives of others”. Our purpose should be aligned with the betterment and uplifting of humanity.

So I made a commitment to myself. My business had to not only help me, but it had to benefit others. It had to align with my “purpose”. It had to align with my “personal values” and my “guiding principles” It had to provide the same benefits to my customers/friends as it does to me. And it all begins with my UNDERSTANDING of the “Power Within”.

Every transaction must benefit every person involved in that transaction. “ The germ of defeat is in every selfish thought”... Charles Haanel.

I was also looking for a business that would:

  • provide the freedom to work from anywhere
  • have no need for employees
  • involve no cold call selling
  • require no need for huge amounts of investment capital
  • have no limitation of income potential
  • have no limit to marketing area

So my search began. What I found was a concept call “Digital Marketing”. I made comparisons between regular business (bricks and mortar) and internet based business.

I found two very important differences; first, there is no need for a physical building therefore giving you the freedom to work from anywhere, secondly, internet business requires a much smaller investment in start up capital. (traditionally there would be rent/lease, utilities, employees, equipment, etc).


But, I think the biggest advantage lies in “Market Area”. Think about it; lets say you owned a grocery store, or a McDonald franchise, you are basically limited to customers that come into your store, basically from your immediate communities. But, with online marketing your customer base, your community, is “World Wide”. Anyone can visit your store at any hour!

I don't want it to seam like there are no draw backs to digital marketing, because there are. First of all you will find literally thousands of online marketers. Most of which offer immediate results. There are no short cuts. To be successful in anything you must put forth the necessary time and effort.

Our success (DAP) lies in our uniqueness. Our concept is what I call “holistic”, our approach to teaching, learning, and sharing our strategies is to address the overall person Our initial concern is the thought process. We believe positive think yield positive results. “As A Man Thinketh, So Is He”. We then help develop an UNDERSTANDING of the laws of “Attraction”, and “Reciprocity”,

The process then moves on to develop and UNDERSTANDING of “Self”, and exactly what you want. From there you can develop a Business Plan. (Road Map). How can you arrive at any destination without knowing who you are, and how you are going to get there?

My desire is to achieve the success, and freedom rewards of digital marketing. It is also to help others achieve the same in order to live their life to the fullest. Taking it a step further, it is our aim that this strategy will teach all involved that the point of Life is to give back to the collective human race, ultimately creating a highly advanced and loving society.

Now stop, step back, and take a moment to re-access your current situation. Is you problem the same as most? Are you involved in a job or business that is stopping you from living the life you really want to live?


Are you:

  • unhappy with your current job or business?
  • dissatisfied with the amount of time you spend with family?
  • adequately compensated for the time you spend working?
  • faced with a morning commute?
  • locked into a daily 9 to 5?
  • insecure, not knowing if your job will continue to exist?
  • working within a limited market?

Now Think, Visualize, Imagine, believe, and Manifest.

Visualize; waking up in the morning in the place of your dreams, at a time of your choosing, having the breakfast of your choice. Picture yourself beginning your work day from the porch of your bungalow by simply opening your lap top. And so begins a perfect day!


  • Working from anywhere in the world
  • Choosing the hours and time that you work
  • Unlimited Income
  • Unlimited Marketing Area

Visualization is the first component of Imagination. Now Imagine all that you just Visualized. See it, hear it, smell it, feel it. Now add the The final ingredient which is Belief.

Belief is the energy of the universe that ignites the quantum field into action. It is belief that energizes Visualization, and Imagination into Manifestation.


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